Moz Blog

Moz Seo Guide What SEO is how can help your business, why it's important to you and some of the best practices this little introduction should take 10 to 15 minutes hopefully, they'll give you a lot of the basics let's dive right in so when you perform a search on the major search engines right I'm using Google as an example here you get something like this right you get these results and the team to tend to be very relevant to the search that you performed they give you lots of good information. Google tends to order things and do you order that they think is most appropriate most relevant most popular those kinds of things and these results over the years have gotten really really good let's figure out. How did they do this, what's the process? search engines use to calculate relevancy to figure out which results to put in here and to see which ones rank highest. so the first thing that search engines do in order to find pages on the internet which

Moz Blog - Build a Killer Content   This week we're gonna learn about building a killer content to keyword map now this is something that pretty much every SEO does, when they do an audit of a site whether that's in-house or as a contractor an agency consultant what we're trying to get all the keywords that we're trying to target here's all the content that we have and maybe. We have keywords for all of that content maybe some of that content doesn't have a keyword those kinds of things and we're trying to map these together so that we know what needs optimization, what new content needs to be built what keywords need to be targeted to fit with which contains all of these types of things this is how we identify the priorities and work that an SEO should be doing as they're. You know attacking a new site attacking a new campaign so what I've done here is build out a big one but actually this is not as fully featured as you might imag